Kanishka is responsible for driving the growth agenda of the company into the emerging mobile media space. He has more than 10 years of comprehensive experience in the communications, media, technology and mobile market research industries, and is a seasoned speaker and mobile industry expert on such topics as mobile content, including gaming, music and entertainment and converging communications. Prior to Nielsen Mobile, Kanishka spent five years at Booz Allen Hamilton, including a year at Sprint PCS developing new products for the enterprise wireless data market. He also helped launch a wireless middleware start-up and a telecom infrastructure software spin-off from Lucent both through Booz Allen’s incubator arm. For more than two years, he ran sales and marketing at an enterprise software start-up (now a part of PeopleSoft). Kanishka holds an MBA from Stanford University, as well as an ME and BS from Harvey Mudd College.