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Jørgen Wouters is a veteran journalist and former WebWatch consultant who authored the 2004 Consumer Reports WebWatch report Searching for Disclosure: How Search Engines Alert Consumers to the Presence of Advertising in Search Results. The investigative report, which encompassed more than six months of research, testing and analysis, found that many of the World Wide Web’s most popular search engines are still falling short of providing consumers with clear and conspicuous disclosure of advertising within search results, as recommended by the U.S. Federal Trade Commission.
Wouters also drafted the 2005 follow-up report, Still in Search of Disclosure: Re-evaluating How Search Engines Explain the Presence of Advertising in Search Results and conducted months of research and coordination to help launch HealthRatings.org. This site is a byproduct of a lengthy collaboration between Consumer Reports WebWatch and the Health Improvement Institute to evaluate the credibility of the Web's 20 most-trafficked health information Web sites.
Wouters began writing about the Web more than a decade ago, when he covered the nascent Internet industry for the Washington Post Company’s Washington Technology. He also edited BRP Publications Inc.’s Information & Interactive Services Report, a weekly newsletter for information industry executives. His special feature on Russia’s deteriorating nuclear arsenal was used to launch ABCNEWS.com, where he covered world news. He also served as a senior producer at the pioneering outdoor recreation and travel site, Gorp.com.
Wouters spent several years writing for the international consulting firm McKinsey & Company, and has written articles on fly fishing in the Hudson Valley, touring Norway’s fjord country and exploring Turkey’s Greco-Roman ruins. Wouters holds a master’s degree in journalism from Syracuse University’s S.I. Newhouse School of Public Communications | 