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Formerly Electronic Arts’ (EA) National Director, Videogame Advertising, Shumaker established EA as the number one direct seller of integrated advertising placements in games. During her five year tenure, she increased year-on-year revenues by more than 60%. Shumaker’s successes include the implementation of a five-title advertising program with Procter & Gamble, a revolutionary sponsorship program with Daimler Chrysler around Madden NFL, and the industry’s first seven-figure product placement deals with McDonald’s and Intel in EA’s The Sims franchise. Prior to her work at EA, Shumaker drove sponsorships and advertising sales on Yahoo! Inc.’s FIFA World cup site (www.fifaworldcup.com). Before joining Yahoo, Shumaker was director of sponsorship sales for Quokka Sports and its joint venture with NBC. Shumaker’s experience in sports and sports marketing was established early on in her career, with three years as a professional golfer on the Asian and US tours. In 2005, Shumaker was featured in the The Ad Age 2005 Women To Watch Report: Twenty-Five Executives Who Made A Difference,underscoring her success in building videogames as a viable advertising channel. | 