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Clients such as the Hilton Family of Hotels, InterContinental Hotel Group, and Cendant Car Rental Group frequently call upon Judy Melanson, the leader of the Travel and Hospitality Practice, for the experience, insight, and focused use of market information she employs to drive strategy on their highest visibility research projects.
Utilizing such research approaches as market segmentation that focuses on current (and potential) high value customers and supports marketing communications and brand/product development; loyalty program benefit optimization to find the sweet spot between cost management and customer preference; and brand health monitoring to map the market’s connection to brand and focus on actions to strengthen the relationship, Judy applies high-end analytics, such as discrete choice, in order to assist her clients with business-focused and action-oriented recommendations.
Prior to joining Chadwick Martin Bailey, for eight years, Judy was a Sales Executive for a Resort Hotel. She served on the Board of the Boston Chapter of Meeting Planners International. More recently, Judy was the President of Boston Chapter of the American Marketing Association and continues to serve on the Board of Directors. Furthermore, a columnist for the Hospitality Executive online magazine, Judy also contributes to industry magazines such as Sales and Service Excellence, Sales and Marketing Excellence Hotel Executive, The Journal of Business Strategy Sales and Service Excellence.
Judy earned her B.A., magna cum laude, from Boston College and her M.B.A., cum laude, from Babson College. She also authored an independent white paper, "Using Information and Technology to Drive Corporate Marketing Strategy." | 