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John Rietveldt is president of American Standard's Bath and Kitchen business in Europe, which is based in Brussels, Belgium. American Standard is the world's largest manufacturer of bath and kitchen products, and Europe represents its top market for those products.
Rietveldt joined American Standard in 2006 from Tarkett, one of the world's largest flooring companies. There he served as president of the company's residential division for three years, leading sales, marketing and operations for this global €1 billion business. He was also a member of the management board of the Tarkett Group.
Prior to this Rietveldt was an officer of Whirlpool Corporation and spent eight years in leadership positions at the company with increasing levels of responsibility. As Whirlpool's vice president of sales for Europe, he played an important role in turning the business around in a difficult market environment, taking it from a money-losing position to profitability in just two years.
Earlier in his career, he served in sales and marketing positions at household appliance and office products companies in the Netherlands including Electrolux, Moulinex, Atlanta and Mercurius.
Rietveldt is fluent in English and Dutch, and also conversational in German, Italian and French. | 