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Mr. Pavley was the Vice President of Business Systems Engineering for Yahoo! Search Marketing before joining ContextWeb, creators of the online advertising exchange ADSDAQ, in 2006. In his Yahoo position, Mr. Pavley was responsible for building user interfaces, reporting systems, data pipelines and optimization applications. Prior to that, from 2000 to 2005, Mr. Pavley held management positions at DoubleClick including Vice President of Ad Management Engineering where he was responsible for creating the technical and business strategy for DoubleClick's Ad Management business focusing on acquisitions and new product development. Mr. Pavley also held positions at Bitlocker, Flashpoint, Claris (Apple Computer), Apple Computer, Object Media and Letraset GDS. In addition, he has been instrumental in the creation of six issued utility patents in the fields of software components and product user interfaces. Mr. Pavley holds a BA from Rutgers University. | 