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As vice president of product marketing for data acquisition and industrial control John Hanks is responsible for driving National Instruments product marketing positioning and demand creation. He also leads collaboration with R&D on future product development for data acquisition distributed I/O and control product areas.
Hanks joined NI in June 1990 as a hardware applications engineer. In 1991 he opened field engineering offices in Atlanta to serve customers in five southeastern states. He returned to Austin in 1993 to take on a corporate role as a product marketing manager for real-time and digital signal processing products and National Instruments LabVIEW analysis software.
Hanks later launched new NI machine vision and motion control products including image acquisition hardware and NI Vision Builder for Automated Inspection. During this time Hanks’ team managed the integration of two acquisitions that helped complete the NI vision and motion control product offering.
In 2000 NI promoted Hanks to director of marketing for industry segments and academics. His team led marketing efforts for academic automotive semiconductor consumer electronics and optoelectronics customers. During this time he also helped significantly expand the National Instruments Alliance Partner program.
Currently Hanks serves on the board of directors for the Center for Commercialization of Electric Technology. He also has held market and industry advisory roles for projects funded by the National Science Foundation and has participated in the LeaderShape organization as a career coach for young engineers and scientists.
Hanks graduated with a bachelor’s of science in engineering from Texas A&M University and received a master’s of science in engineering from the University of Texas at Austin. | 