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joe Scafido was named Chief Creative and Innovation Officer in 2003. Joe is responsible for innovating new product and store concepts, and oversees channel development, retail operating systems, global supply chain management, product development and quality assurance.
With over 30 years of hospitality and food service experience, Joe most recently served as chief menu and marketing officer at Popeyes Chicken and Biscuits where he led marketing, menu development, product management, communications and public relations, quality assurance and concept development. During his tenure at Popeyes, he was responsible for the introduction of over 30 new products. He also developed a new menu that broadened Popeyes appeal by offering new sandwiches and entrees, including seafood and boneless chicken over rice. In addition, Joe launched a new channel of trade, "Popeyes Louisiana Pantry," an on-line store featuring Louisiana classic foods, music and cookbooks. Prior to that, Joe served as director of marketing and retail operations for Florentine Restaurants, Venezia Italian foods, and as director of sales and marketing for LaQuinta Inns.
Joe was honored with the Menu Masters Award, Special Recognition for Menu Revamp in 2002, and QSR Menu Strategist of the Year in 2001. | 