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Joe Faranda joined IFF in March 2005 as Vice President and Chief Marketing Officer. He manages IFF’s global marketing consumer insights and new ventures organizations across flavors and fragrances.
Prior to joining IFF Mr. Faranda was Vice President Strategic Marketing for The Home Depot where he was responsible for strategy and market intelligence to help identify develop and implement growth opportunities for the company. Before joining The Home Depot he was Senior Vice President Strategy and Business Development for Avon Products where he was responsible for corporate strategic planning market research and new business development. He has also held market research positions with Taco Bell and M&M/Mars.
Mr. Faranda has a Ph.D. in social psychology from the University of Delaware.
He is married has one daughter and resides in Westchester N.Y | 