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As corporate vice president of global sales and marketing at Microsoft Corp. and the company’s chief media revenue officer, Joanne K. Bradford oversees advertising sales across all Microsoft® properties, including MSN®, Live.com, OfficeLive.com, Microsoft.com, Xbox®, Microsoft Internet Protocol Television (IPTV) Edition software platform and mobile content. Her appointment to this newly created position underscores the growing importance of online advertising for Microsoft and Bradford’s instrumental role in driving seamless delivery of state-of-the-art ad solutions for clients on a global basis.
In addition to leading Microsoft’s ongoing efforts to build strong relationships with advertisers, Bradford focuses on closely aligning the company’s ad sales and trade marketing work worldwide to achieve better client results. Her main objectives include expanding the global scale of Microsoft ad offerings, enhancing service levels and client satisfaction, increasing global ad sales and other key business performance indicators, and cultivating a more customer-focused environment for the organization. Bradford also serves on the board of directors of MSNBC, a joint venture of Microsoft and NBC News that delivers 24-hour news, sports, entertainment and other programming via the Internet and cable TV.
Previously, Bradford served as vice president of sales and chief media revenue officer for the MSN network of Internet services at Microsoft. In this role, she led the development of innovative advertising partner programs and spearheaded the industrywide effort to establish standardized measurements of online viewership.
Before joining Microsoft in 2001, Bradford was vice president and director of North American advertising sales at BusinessWeek magazine. There, she developed and implemented a major enterprise sales effort that integrated all aspects of the magazine, including print, online, television, conferences and partner programs. Before that, Bradford held several positions within The McGraw-Hill Companies, including technology marketing manager at BusinessWeek and district manager at Engineering News-Record.
Bradford has received several honors and accolades during her career. Most recently, in recognition of her leadership efforts in the online advertising arena, she was named as one of BusinessWeek’s Media Up-and-Comers. In 2003, Advertising Age selected Bradford as one of its Women to Watch. She has also received the Chairman’s Award, an internal Microsoft honor bestowed on exceptional employees. During Bradford’s tenure at BusinessWeek, she was the recipient of a McGraw-Hill Excellence in Management award for 2000. Bradford also serves on the board of directors of the Interactive Advertising Bureau.
Bradford graduated from San Diego State University with a degree in journalism and advertising. She lives in the San Francisco area with her husband and two daughters.
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