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Jim is a partner at RealityCheck. Before joining RealityCheck last year, Jim was Vice President, Director of Account Planning at Doe Anderson in Louisville, Ky. In that capacity, Jim directed research and brand planning for the agency's major brands, including several healthcare companies, Maker's Mark bourbon, Papa John's pizza, Valvoline, National City Bank, Morton's of Chicago, Shoney's restaurants and Lexmark International. Jim came to Doe Anderson from DDB Chicago, where he was Senior Strategic Planner supervising brand planning and research for Tyson Foods, Ameritech, US West (now Qwest) and the American Cancer Society. He also supervised research and brand strategy for Spike/DDB, DDB's partnership agency with filmmaker Spike Lee. Through Spike/DDB, Jim worked for clients ranging from ethnic hair-care manufacturer Soft Sheen Products to athletic apparel retailer The Finish Line, and the Miami Heat NBA team. Jim holds a doctorate in communication studies from Northwestern University, where he taught courses including Communications Research Methods, the Psychology of Attitudes and Persuasion, and American Popular Culture. He also holds a master's degree in political science and a bachelor's in journalism, both from the University of Kentucky. Jim currently teaches a graduate-level course called Building Brand Equity for MBA students at the University of Louisville. | 