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Jim Schroer is accelerating Carlson Marketing’s development into the Global Agency of choice for below-the-line Sales & Marketing Services, 1to1 Marketing, and Meetings & Events.
Building on the company’s roots in Loyalty Marketing, Schroer’s philosophy is summed up in Carlson Marketing’s new logo and tag line: "relationships. results. He’s leading the company to help clients build better relationships with their best customers, channel partners and employees by providing them with compelling new ideas coupled with rock solid execution and measurable results.
In an era where many marketers are mistakenly over-dependent on mass advertising, he is helping Carlson Marketing carve out a position that builds on its strengths and meets client needs by running episodic marketing events "with an edge that drive results. By designing and delivering innovative programs, wrapped in cool, creative concepts, Carlson Marketing is able to promote sales and build brand magnetism at the same time for clients.
Prior to retooling Carlson Marketing, Schroer was executive vice president for Global Sales, Marketing and Service at DaimlerChrysler. In this role, he defined Chrysler, Jeep and Dodge brands and led breakthrough marketing campaigns such as Dodge’s "Grab Life by the Horns, including television spots, "Ya Got a Hemi in There? Schroer led Chrysler’s "edgy marketing and "pride in product selling initiatives, in addition to designing and initiating new multi-brand superstores, including the Mopar Speedshops.
Before joining DaimlerChrysler, Schroer was vice president of Global Marketing for Ford Motor Company, where he was the chief marketing officer for vehicle brand marketing and product planning for Ford, Lincoln, Mercury, Jaguar, Aston-Martin and Mazda. In this role, Schroer led the start-up of Ford.com and the company’s business-to-consumer Internet development. In addition, he positioned Ford’s Blue Oval as the global brand for all Ford vehicles and dealerships.
Schroer led world-class event marketing efforts with NASCAR’s Winston Cup while serving as executive vice president of Sales and Marketing at RJR. In addition to his corporate experience, Schroer also served as a vice president and partner at Booz Allen & Hamilton, a leading strategy consulting firm in New York City. He led the firm’s efforts for marketers and retailers on building brands and served clients such as Sears, General Foods, Goodyear, Ecolab and Excell (a division of Cargill).
A cum laude graduate of Carleton College in Northfield, Minnesota, Schroer also holds a master of business administration degree, with honors, from Harvard University, Cambridge, Massachusetts. In addition to serving with various non-profit organizations and boards, Schroer has been published in the Harvard Business Review and is a recipient of the prestigious Booz Allen Professional Excellence Award.
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