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Jim is the managing partner and founder of RealityCheck. Prior to forming his own company, Jim spent 15 years in advertising - most of that time working on how to better understand consumers, developing brand and advertising strategies and new product ideas for his clients. He spent the majority of his career at DMB&B in the United States, Australia and Canada working on a wide range of categories but focusing primarily on packaged goods. His primary packaged goods experience was with Procter & Gamble, M&M Mars, Con Agra, PET, Inc. and Anheuser-Busch. His agency experience also included categories such as fast food (McDonald's and Burger King), lawn and garden products, tourism and destination entertainment, tires, sporting goods and petroleum products. Jim combines a strategic, packaged goods background with an ability to create a dynamic group discussion. His agency background has made him a valuable resource for several positioning and advertising agencies - in branding, positioning, and advertising development for their clients. | 