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Jerry W. Thomas, President and Chief Executive Officer, is the founder of Decision Analyst. His principal responsibilities include strategic planning and general management of the firm.
Jerry is deeply involved in the development of research techniques and study designs used throughout the company.
He is a widely published author of articles on marketing research and marketing strategy, and is a frequent public speaker on these topics. He currently serves as Chairman of the Advisory Board for the Master of Science in Marketing Research (MSMR) program at the University of Texas at Arlington.
His focus is on marketing strategy and new products, including the volumetric forecasting of new product sales. His background is primarily consumer packaged goods, food service, and high tech.
He holds an MBA degree from the University of Texas at Austin, with additional postgraduate studies in Economics at Southern Methodist University. | 