|
Ms. Pilar has achieved a long list of career accomplishments and has more than twelve years of multicultural sales, Latin American sales, and marketing. Ms. Pilar has also personally conducted in-culture focus groups and one-on-ones in Spanish and in English with seniors, adults, teens, tweens and children in a wide range of industries including consumer products, insurance, tobacco prevention, babies/kids apparel, and cosmetics. She has experience in projective techniques, imagery, product and concept positioning, as well as copy testing. Prior positions include working at American Express as a Marketing Manager. Here she did marketing research and completed a new service launch for the foreign exchange service department to the U.S. Hispanic market. Other positions include American Banknote Company, where she sold the printing of banknotes and passports to Latin American governments. Ms. Pilar is fully English/Spanish bicultural, bilingual, and is a QRCA (Qualitative Research Consultants Association), MRA and AMA member. She holds a Master of International Management (M.I.M.) from the American Graduate School of International Management, (Thunderbird), where she majored in International Marketing with a minor in Latin American Studies. She holds a B.A. from the University of Massachusetts at Amherst, where she graduated with a double major in Marketing and Spanish | 