JENNIFER REICHENBACHER Vice President, Marketing As Vice President, Marketing, Jennifer Reichenbacher formulates and implements MSI’s strategic marketing plans, ensuring that the company is positioned for continued growth and success. Reichenbacher brings more than 15 years of marketing leadership experience to MSI.Since 2004, Reichenbacher had served as Director of Marketing for RE/MAX of New England, where she was responsible for the company’s advertising, public relations and communications initiatives, including negotiations and activation of programs with the New England Patriots, Boston Celtics and Boston Bruins.Previously, Reichenbacher served as Director of Marketing for Keurig©, a leading single-serve coffee corporation in the US, Canada and Japan, where she focused on B2B marketing, product development, brand development and co-marketing partnerships with Green Mountain Coffee Roasters, Diedrich Coffee Roasters and Timothy’s.Reichenbacher’s new role marks her return to MSI: From 1993 to 1999, she served as the company’s Assistant Director of Sales, where she managed MSI’s proposal process, developed sales support and analysis tools and opened the company’s first overseas office in London.A graduate of Syracuse University, Reichenbacher resides in her hometown of Marblehead, Mass. |