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Janet Rubio has more than 25 years of experience in marketing and advertising, working in senior-level marketing positions at major corporations prior to founding Direct Impact 12 years ago. Janet led Dell's direct marketing efforts when the company expanded from $750 million to $4 billion in revenue. She built Dell's first marketing database, its first program measurement systems, and its call forecasting models. Janet's other frontline experience includes database design and direct marketing consultation for Mercedes-Benz and Xerox. Janet is co-author of the book Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth, which details the Direct Impact C.O.R.E. scoring methodology. She has also taught direct marketing classes at the University of Texas in Austin and written numerous articles for national direct marketing publications | 