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Ms. Botz oversees the development and implementation of Dow Corning’s vision and branding strategy, which showcases Dow Corning’s ability to provide options and total solutions to help customers succeed. Under her leadership, Dow Corning corporate communications has evolved to a new level of integration and globalization. Her ability to build collaborative relationships with colleagues and customers has enabled consistent messages to be delivered to multiple audiences, maximizing both brand equity and cost-effectiveness.
In addition, Botz is responsible for a variety of other corporate communication initiatives, including employee communications, crisis communications, government relations, corporate contributions and community relations.
Ms. Botz began her career in 1974 as a journalist with The Saginaw News in Michigan. She joined Dow Corning in 1980 as a salesperson and spent several years in marketing before becoming cash manager and then finance manager in the Treasury department. She joined the corporate communications department as manager of management communications in 1991.
Over the next several years, Ms. Botz managed various communications disciplines for Dow Corning for the Americas, for Europe and finally globally. She assumed her current position in 2001.
Ms. Botz has won several awards for employee communication including two Gold Quill awards from the International Association of Business Communicators. In 1998, she received the Distinguished Alumni award from Saginaw Valley State University (SVSU). She is a member of the Arthur W. Page Society, the Conference Board’s Council of Communications Strategies, and the Global Communications Forum. In April 2004 she gave a presentation at the Economist Conference in Shanghai, China.
She earned a Bachelor of Arts degree from Saginaw Valley State University (SVSU) and a master’s degree in business administration from Central Michigan University (CMU). She has been active on a variety of boards at SVSU and in the community including the Saginaw Symphony Association, Big Brothers/Big Sisters of Midland County and the MBA Advisory Board for CMU. | 