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James Lyski is executive vice president and chief marketing officer for Nationwide. He is responsible for corporate marketing, brand management, advertising, and communications for all Nationwide companies. He was elected to this position in October 2006.
Lyski previously served as senior vice president for strategy, product and marketing at CIGNA HealthCare, Inc., and was previously vice president for U.S. marketing at FedEx.
At CIGNA, Lyski was responsible for corporate strategy, brand management, advertising, promotions, product development, marketing research and corporate communications.
Prior to CIGNA, he served as chief operating officer of Atabok, Inc., a Boston-based technology company. At FedEx, where he had an 11-year career, he was responsible for advertising, global brand management, telemarketing, small business and consumer marketing, retail marketing and key customer marketing.
Lyski graduated from the University of Oregon with an MBA and a bachelor’s degree in journalism.
Nationwide, based in Columbus, Ohio, is one of the largest diversified insurance and financial services organizations in the world, with more than $160 billion in assets. Nationwide ranks #104 on the Fortune 500 list. The company provides a full range of insurance and financial services, including auto, motorcycle, boat, homeowners, life, commercial insurance, administrative services, annuities, mortgages, mutual funds, pensions and long-term savings plans.
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