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James M. Splinter is vice president of marketing for Hormel Foods consumer products in the refrigerated foods division. In this position, he is responsible for managing all brand building marketing activities, including the associated marketing budget and new product development activities. Splinter also manages the profit and loss statement of the meat products division, develops a staff of marketing product managers and manages the brand assets of Hormel® and Lloyd’s® barbeque.
Splinter joined Dubuque Foods in 1984 and became product manager for retail sausage products in 1990. In 1995, he joined Hormel Foods as product manager for the meat products group in Austin, Minn., managing the marketing activities of the category’s leading brand Hormel® pepperoni, which earned a Best Print Media Campaign award from Food and Beverage magazine.
In 1997, he joined the grocery products division as group product manager for the recipe ingredient group and oversaw the brand revitalization efforts for the now 70-year-old SPAM® brand. In 1999, Splinter was promoted to senior vice president, sales and marketing of the retail division at Jennie-O Turkey Store. In 2003, he was promoted to his current position.
A native of Dubuque, Iowa, Splinter graduated from Loras College with a bachelor of arts degree in business. | 