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As CFO and COO of Alloy, Inc., a leading media, marketing services, and retail company targeting Generation Y, Jim Johnson oversees operational and financial management of the company.
In 1997, Jim Johnson and CEO, Matt Diamond founded Alloy to connect corporate America with the enormous spending power of the Generation Y market, a population estimated to include more than 60 million boys and girls between the ages of 10-24 with $250 billion in annual disposable income. Just seven years later, their vision has grown Alloy, Inc. to approximately $500 million in annual revenues, spanning a variety of unique media and marketing channels that directly connect with the youth consumer. Alloy's Award-winning Media, Marketing and Entertainment Divisions afford unparalleled reach to this elusive demographic by delivering innovative programs that drive brand awareness and strong return on investment for its clients. Advertising Age recently ranked Alloy among the "World's Top 25 Marketing Organizations" and top five on their list of the "World's Top 100 Marketing Services Agencies". Alloy's promotional business, AMP Agency, was recently named "Agency of the Year" by Promo Magazine.
Alloy's extensive reach to the young adult population combined with superior knowledge of the market's unique media consumption, have enabled over half of the Fortune 500 companies, from automotive to health and beauty to connect with the youth market across contextually relevant platforms.
Jim was appointed President of Alloy in 1997 and Chief Operating Officer in January 1999. He added CFO to his role in August 2004. Prior to Alloy, he held a variety of financial, operations and business development positions with the GE Company . Jim received his B.A. in History from Hamilton College in 1989.
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