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Jim Morgan was named chief executive officer of Daktronics in November 2001. Morgan had assumed the role of president and chief operating officer in August 1999. Morgan has been with the company since its early beginnings, having joined Daktronics in 1970 while a graduate student obtaining his master's degree in electrical engineering at South Dakota State University in Brookings, S.D
Morgan led Daktronics' engineering department from 1971 until his appointment as president in 1999. He was promoted to vice president in 1976, and to executive vice president in 1996.
Morgan was responsible for the design of the first Daktronics scoreboard, the Matside® wrestling scoreboard, in 1971. He also led the design, manufacturing and installation of the first Daktronics swim timing system, a plant control system for a municipal water treatment plant, and the first Daktronics outdoor electronic message center.
In 1980, Morgan was project engineer for Daktronics' first major involvement in an Olympic event, the 1980 Olympic Winter Games held in Lake Placid, N.Y. This included managing Daktronics venue support during the event. Morgan has also been responsible for the design and installation of numerous voting systems for state legislatures and other legislative bodies. Morgan lead the Daktronics engineering team from its infancy to its current status supporting four major product families each with its own autonomous development group. This engineering capability allows Daktronics to offer the broadest and most comprehensive product line in the industry today. | 