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Jack Serpa was appointed Senior Vice President of Client Solutions in 2007 and oversees Medialink's national sales force. Serpa brings more than 20 years of experience generating new revenue in public relations and media research. He was formerly a vice president of business development at Cision, an international provider of news media intelligence, where he focused on sales expansion and industry relations. Earlier, he led business and product development teams for electronic news distribution companies Business Wire, Marketwire and Entertainment Communications Network. Serpa also founded a Web-based media research venture that was subsequently acquired by The Arbitron Company. In addition, he later established the online media research practice within Mediamark Research Inc., a consumer research firm. | 