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Isabelle Geday is in charge at Etradex of cross-border strategic advisory services for small and medium size high-tech European companies. Prior, Ms. Geday founded Invest.ing SNC in 1992, a portfolio management company focusing on private equity investments in high-tech ventures and IP licensing. Isabelle moved to the US in 1993 but is still involved with Invest.ing and provides strategic advice to Invest.ing and private equity funds. In 1985, Ms. Geday co-founded PNB (Paris, France). PNB was the world’s leader of the PCMCIA Technology for telecommunications applications. Customers included IBM, Toshiba, Apple, HP. PNB was sold to Us Robotics (3COM) in 1993. Between 1982 and 1985, Ms. Geday was involved in venture capital, in charge of investments in electronics, telecommunications, software and networks at ELF. Ms. Geday is an engineer (IIE, Conservatoire national des Arts et Métiers, Paris) and holds a Ph.D. in microelectronics. | 