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As Chairman-International of MAGNA Global Worldwide a groundbreaking operation designed to enhance the marketplace leverage of the media operations of the Interpublic Group of Companies (IPG) Ira Carlin helped to add value to IPG clients by increasing marketplace advantages through enhanced clout and new services like programming and marketplace knowledge. Prior to joining MAGNA Mr. Carlin was Chairman and CEO of Universal McCann the $15 billion media arm of McCann-Erickson Worldwide a leading multinational advertising agency network. Carlin was an early pioneer in Interactive and New Media experimentation for McCann and a recognized industry leader on the subject of new technologies and the future of marketing advertising and media. In 1994 Carlin was named Media Director of the Year by Adweek and Media Week magazines and has written for the Journal of Advertising Research. Mr. Carlin began his advertising career at Grey Advertising and has been with IPG since 1974. | 