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Hoyt H. Harper II is senior vice president, Brand Management. In this capacity, Harper is responsible for Starwood's Four Points by Sheraton brand, voted the number one mid-priced hotel brand according to the 2003 Business Travel News' "Annual Top U.S. Hotel Chain Survey." Harper is responsible for all operational aspects of the Four Points by Sheraton brand, including brand standards, product development, and owner relations. In addition, Harper is developing new Starwood brands in the Select Service Market. An industry veteran, Harper has more than 20 years of experience in the travel and hospitality industry.
Prior to his current role, Harper, served as senior vice president, business development & marketing programs, where he was responsible for developing strategic alliances and partnerships for Starwood, as well as developing loyalty and membership programs, sponsorships and promotions. Prior to that, Harper held the position of vice president, marketing programs, where he oversaw the successful launch of Starwood Preferred Guest in February 1999, Starwood's award winning loyalty program.
Harper was also responsible for developing an array of global marketing alliances with travel, credit card, business services, leisure programs, consumer product companies, sponsorships and promotions, including the launch of our new co-branded credit with American Express and sponsorship of the PGA Tour. During his tenure with Starwood, Harper has solidified dozens of global marketing alliances, including over 25 global airlines, AT&T, Carnival Corporation and American Express.
As a respected eight-year veteran of ITT Sheraton, Harper served as vice president and director, marketing programs & partner marketing. While in this position, Harper received the Harold S. Geneen Award, ITT's highest achievement award for marketing.
Prior to joining ITT Sheraton, Harper spent 11 years in the travel industry, holding such positions as vice president and general manager of Lifeco Services' leisure division; vice president of marketing for Thomson Vacations, Inc. based in Toronto; director of leisure marketing for Avis Rent A Car in Garden City, New York and director of operations for Thomson Vacations in Chicago.
Harper graduated from Carthage College in Wisconsin. In 2005, Harper was received Carthage's Distinguished Alumni Award. In July of this year, Harper was elected to the Board of Trustees. Black Enterprise Magazine has named Harper one of the most powerful African Americans in Corporate America. Harper has also represented Starwood with the U.S. Chamber of Commerce and the Black Caucus of Congress.
Harper is based in Starwood's corporate headquarters in White Plains, NY.
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