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Holly Anderson’s combination of experience in event planning, live music venue marketing, and a consumer-facing website start-up led her to Eventful. Holly brings over 15 years of marketing experience in corporate, entrepreneurial and non-profit humanitarian organizations. Prior to joining Eventful, Holly served as Director of Marketing & Sales for the legendary Belly Up Tavern, where she led the charge in marketing the venue for private functions. Prior to the Belly Up, Holly served as Development Associate for Canine Companions for Independence, a non-profit service dog organization, where she directed all aspects of the annual fundraising galas, the Bow Wow Luau and Funny Bone Ball. She created lasting mutually beneficial marketing partnerships with the San Diego Padres, Legoland, Petco and The Toby Wells Foundation. Previously Holly served as Marketing Manager with Southwest Airlines where she managed multi-million dollar sponsorship, promotion and media buys of the Chicago Bulls, Blackhawks, Bears, Cubs, White Sox, and the Cleveland Cavaliers, Browns and Sea World of Ohio. Holly worked closely with the Mayor’s Office of Special Events, managed a large charitable contribution budget and was in charge of all internal employee relations and training programs for the airline operations, reservations, pilot and flight attendant base. Holly has also held marketing positions with Household Credit Services, one of the largest issuers of MasterCard and Visa, and Health Dimensions, a corporate Health & Fitness Fair event planning and health provider marketing company. She has also served as Marketing Director for a high-tech start up, IWN, Inc., where she developed her passion for new media, new platforms and innovative marketing techniques. Holly enjoys walks on the beach with her golden retriever, Wrigley and loves live music, especially when the artist is one she Demanded. | 