Helena Long co-leads the Healthcare Practice at Boston Analytics. Helena has devoted the last twenty years helping her clients transform market data to market intelligence in order to identify and penetrate new markets, launch new products and create competitive advantage. As a former Director of Marketing at a Fortune 100 firm, Ms. Long brings extensive marketing experience to her consulting practice. Prior to joining Boston Analytics, Helena was a Principal at Abt Associates. She serves clients in the pharmaceutical, biotech, medical device and healthcare information technology sectors. Helena also has extensive therapeutic experience in oncology, cardiology and nuclear medicine. Helena leverages her marketing, consulting, research and context expertise to enable her clients to solve complex business problems to drive both top and bottom line growth. She earned her MBA from Boston University. |