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Haiyang Chen is a Director with Lake Pointe Partners in its Shanghai office. He is a Chinese national and 35-year veteran of manufacturing operations, serving multi-national companies, managing joint ventures (JV) and wholly-owned foreign enterprises (WOFE).
Prior to joining Lake Pointe, Mr. Chen managed China-based efforts for a consulting firm that offered Asian market entry strategy, JV and WOFE set-up, and worked extensively in China to source lower cost, high quality components for export to North America, Japan and Europe.
Previously, while General Manager of a 50/50 Sino-Australian JV, Shanghai Air International Co., Ltd., Mr. Chen’s growth strategies elevated the climate control products producer to a Tier 1 supplier to companies including General Motors. He helped to establish a critical HVAC US export market, greatly reduced costs of sourced components and led a highly successful market entry into heat exchanger manufacturing.
As President of high-tech materials producer, Magnequench Co. in Tianjin, China, Mr. Chen managed the transfer of US manufacturing processes to China-based operations, overseeing plant construction and equipment installation. Later, he successfully implemented lean manufacturing systems, QC measures and sales and marketing strategies.
Earlier, as a Deputy General Manager at Shanghai Delphi Automotive Systems Company, Mr. Chen led improvements to international sales, marketing and purchasing efforts, and customer service to companies including VW, GM and Suzuki. In a similar role with Sichuan-based Chengdu Automobile Factory, he managed an operation of 2100 employees, improved manufacturing facilities and established a JV with British-owned Rover Group.
Haiyang is fluent in both Mandarin and English. He holds a B.S. Degree in Automotive Design, Test and Manufacture from Hunan University in China and has attended programs at the Chengdu University of Science & Technology and General Motors Engineering & Management Institute | 