|
Guy Murrel provides strategic PR counsel to Catapult clients, helping them articulate their story to break through the noise and capture market leadership. With more than 20 years of experience, the last 15 focused on exclusively on the high-tech industry, Murrel has developed the positioning and messaging framework for start-ups, emerging growth companies and Fortune 1000 companies.As co-founder and principal of Catapult, Murrel is a hands-on leader with proven expertise in executing the strategic and tactical aspects of multi-dimensional public relations campaigns. By properly packaging client news for maximum editorial and analyst coverage, Murrel has developed a strong network of media contacts in IT, telecommunications, wireless, enterprise software, manufacturing and e-commerce.Prior to Catapult, Murrel was the president of Murrel Public Relations (MPR), a private company that he established in 1995 after noticing there were few full-service firms qualified to serve the growing tech community in the Denver-Boulder area. At MPR, he provided strategic, results-oriented media relations and marketing communications services to a range of technology companies. Previously, Murrel gained extensive high technology experience working for several successful public relations agencies. As a senior management partner, he performed a wide range of corporate communications functions, including strategic planning, writing of news releases and technical articles, media tours and audits, editorial outreach and management of junior staff members.The lighter side of Guy Murrel Guy’s storytelling abilities don’t end with helping companies turn technical innovation into market advantage. This PR veteran is a song writer as well, and even cut his own CD under the name Narrow Gauge Band. So the next time there’s a live band playing at your favorite Front Range pub, don’t be surprised to find Guy sitting in on bass. Guy and his wife Irina live in Lafayette with their two sons. | 