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As president and chief operating officer of Herbalife, Greg Probert has overall responsibility for the company’s business operations in 65 markets around the world.
Probert is a veteran business builder, highlighted by his 12 years with the Walt Disney Company, ultimately as executive vice president and chief operating officer for the $3.5 billion Buena Vista Home Entertainment worldwide business. He led negotiations for one of the most successful worldwide distribution agreements with a major Japanese studio that generated over $100 million in profits for Disney while also streamlining international operations to dramatically improve profit margins.
As Buena Vista Home Entertainment’s senior vice president and managing director based in Hong Kong, Probert doubled this division’s revenues in less than three years, developed and implemented new market openings and vertically integrated and grew existing businesses in the division. In addition, Probert ran the $1.5 billion international home video division, managing the operations of 1000 employees in 65 countries worldwide. He also served as chief financial officer and vice president in Disney’s Paris, France office, which included responsibilities for sales planning, as well as acquisitions and joint venture negotiations.
Prior to joining Herbalife, Probert was president and chief executive officer of DMX Music, where he developed and managed the international business strategies and operations to transition the company into a full service music entertainment operation with a daily worldwide audience of 100 million listeners. Previously, he served as chief operating officer of planetLingo, where he led the team that designed and built the company’s first product, an online conversational system for the $20 billion ESL market in Japan.
Probert is a board member of the Direct Selling Association (DSA) and a member of its Executive Committee and its Strategic & Long-Range Planning Committee. He also sits on the board of the Direct Selling Association Education Fund (DSEF) and is on the Executive Committee of the California Science Center, a member of the center’s Board of Trustees, and co-chair of its Discovery Ball 2008. | 