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A seasoned executive with nearly 25 years of media experience, Greg Coleman is a key member of Yahoo!'s management team, responsible for leading Yahoo!'s global sales businesses. In this role, he oversees all of Yahoo!'s media sales businesses, including brand advertising and search marketing sales. He also leads the management of Yahoo! HotJobs, and global sales operations. Since joining the company in May 2001, he has played a significant role in establishing Yahoo!'s leadership position in the advertising sales marketplace. Coleman also chairs Yahoo!'s internal Ad Council, which oversees the company's ad policy and collaborates on key strategic issues relevant to its advertising business.
Prior to joining Yahoo!, Coleman was senior vice president of publicly-held Reader's Digest Association and president of U.S. Magazine Publishing. He was responsible for the company's stable of magazine properties, including Reader's Digest, the largest magazine in the United States and in the world. In this role, he oversaw all advertising, circulation, production, customer service, and financial initiatives for the magazine division.
Before becoming the president of U.S. Magazines, Coleman served as vice president and worldwide publisher of Reader's Digest, directing overall business for the 48 editions of Reader's Digest published in 19 languages. Prior to that, he lead U.S.-based Reader's Digest to four straight years of record advertising revenues and profitability through several ambitious programs. Before joining Reader's Digest, Coleman was founding publisher of Memories magazine at Diamandis Communications. Previously, at CBS, Inc., he spent 10 years leading advertising efforts for Woman's Day as vice president and national sales manager.
Coleman holds a B.S. degree in business administration from Georgetown University and attended the M.B.A. program at New York University. | 