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Gordon Henry leads the marketing division, which supports Yellow Book s portfolio nationally. He has responsibility for all corporate and product positioning, internal and external marketing efforts, business development, and market and product planning efforts. Gordon has also helped drive industry initiatives such as the development of syndicated research. Gordon joined Yellow Book in 2001 and has nearly 25 years of media, marketing and advertising experience, including executive positions at Columbia House and Knight-Ridder Newspapers. Based out of Yellow Book's corporate office in King of Prussia, Pennsylvania, Gordon holds a Bachelor of Arts degree from Yale University, an MBA from the Wharton School of Business, and an MA in International Affairs from the Lauder Institute at the University of Pennsylvania. He's involved in numerous non-profit organizations, including the Penn Valley Junior Sports Association in Lower Merion, and the North Ardmore Civic Association. | 