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Gina Ashe is Chief Marketing Officer at Sermo, Inc. As CMO, her focus is on building a valuable experience for physicians who participate in the Sermo community, and in creating an unparalleled brand for Sermo in the marketplace. She oversees all corporate marketing, customer relationship marketing, public relations, customer support and product management. Gina brings more than twenty years' experience in healthcare and financial services marketing to Sermo. Prior to joining the company, Gina was SVP and Director of the Healthcare practice for Rapp Collins Worldwide, a member of the Omnicom network. There, she developed Direct Response Advertising and CRM programs for a number of leading brands within Merck Kaiser Permanente, Novartis and Bristol-Myers Squibb. Gina joined Rapp Collins from InfoMedics where, as VP Marketing and Product Development, she developed a range of point-of-care marketing solutions for pharmaceutical clients that demonstrated to physicians how well products work in the real world setting. Prior to InfoMedics, Gina was the Senior Vice President for Cone, where she partnered Fortune 100 companies such as Johnson & Johnson, ConAgra, and JCPenney with leading nonprofit organizations. These award-winning marketing and public relationship campaigns brought measurable revenue increases in addition to making positive social contributions. Gina worked in the financial sector for eight years before entering the healthcare industry as an analyst, trader and marketing professional. She earned her bachelor's degree in Computer Science from Columbia University in New York and her MBA in Finance from New York University's Leonard N. Stern School of Business. | 