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Gil Friend is President and Chief Executive Officer of Natural Logic.
A systems ecologist and business consultant with more than 35 years in business, communications and environmental innovation, Mr. Friend combines broad experience in systems ecology, business strategy and management, economic development, public policy, and marketing. He has founded and managed companies in the fields of sustainable development and social marketing, and has developed management strategies and business, operating and marketing plans for large and small companies in a wide range of industries.
He was a founding board member of internet pioneer Institute for Global Communications, and played key or founding roles in such seminal environmental enterprises as EcoNet, GreenLine, the California Office of Appropriate Technology, and Buckminster Fuller's "World Game." He was co-founder and Co-Director of the Institute for Local Self-Reliance, one of the nation's leading urban ecology and economic development think-tanks.
Mr. Friend has written extensively and lectures widely on sustainability issues. He holds an MS in Systems Ecology from Antioch University, a black belt in Aikido, and is a seasoned presenter of "The Natural Step" environmental management system. | 