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Gertjan Keg joined Carlson Marketing Europe in 1986 and is currently responsible for Carlson Marketing’s client delivery and operations in the EMEA region. Prior to his current role Gertjan held various positions in sales and marketing, account management and general management in Germany, Norway, Belgium and The Netherlands. He has also been responsible for developing and maintaining the relationship with Carlson’s license partners throughout continental Europe. Before joining Carlson Gertjan worked as an interpreter at the European Parliament in Luxemburg before starting up his own advertising agency in Belgium. Gertjan is penta-lingual and a frequent speaker at seminars on Relationship Marketing and DM. A lecturer at the Direct Marketing &slquo;Know How Institute&rlquo; he contributes regularly to a number of publications on direct and loyalty marketing. Gertjan studied law at the University of Groningen, The Netherlands and received his Masters degree in translation and linguistic studies from the University of Antwerp, Belgium. | 