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Gerry is responsible for Didit's Client Services department, which is dedicated to building long-term client partnerships through strategic planning, campaign performance, and tactical project management. He has led Didit's development of client and campaign management processes and was instrumental in driving the company's growth from a technology provider to full-service SEM agency. He continues to leverage his experience in interactive agency operations and client service with a synergy of analytics, testing, and advanced strategies powered by Didit's Maestro technology platform. Prior to joining the company in August 2004, Gerry was an Account Director at AGENCY.COM, responsible for leading online strategy and development projects for British Airways, Sprint, MetLife and Blue Cross and Blue Shield. He began his career with ADD Marketing, a pioneer and leader in alternative marketing, managing viral/social campaigns for clients including Sony Play Station. Gerry also founded the Interplanetary Trucker's Union, an independent record label in the mid 90's. The company's website was a 1997 silver medal winner in International Design Magazine's Interactive Design Review. He was also Marketing Director at Flash animation pioneer Bullseye Art where he worked with clients such as the US Navy on some of the first uses of Flash by major companies in the commercial market. A snowboarder for over 15 years, writer, designer, and gadget junkie in his spare time, Gerry earned his BBA in Marketing from Hofstra University, and currently resides in Long Island with his wife. | 