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Wiedemann's career in direct, interactive and database marketing spans more than three decades. Currently running his own marketing services firm, he was most recently a Managing Director at Harte-Hanks Partners, the strategic engagement arm of direct marketer Harte-Hanks. Prior to that, he was CEO of Rewards Network, a leading hospitality loyalty program provider. He spent 21 years at Grey (now Grey Global Group, part of WPP), where he founded Grey Direct. | 