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President of Affinity Marketing Services Corporation (AMSC), a marketing consulting firm specializing in the creation and marketing of customized benefits designed to enhance membership acquisition, loyalty, and renewal programs for affinity group clients. AMSC also helps clients develop profitable cross-sell programs of relevant products and services targeted to the unique interests of group members.
In 1980, Mr. Serota founded Bankcard Holders of America, an affinity-membership consumer group, and has helped develop and market travel incentive programs utilized by AT&T, General Motors, IBM, Hewlett Packard, Kodak, and more than 300 of the Fortune 500 companies. AMSC currently provides innovative incentive products accessible through Internet portals and websites, to generate consumer traffic and increase e-commerce through clients' sites. AMSC also identifies and secures strategic corporate partners to enhance revenue generation for clients, through on-line and off-line direct-response marketing programs.
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