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Mr. Gary Overhultz has more than 20 years of experience as an executive in high-growth marketing data services and technology organizations. Mr. Overhultz spent the last 15 years at Information Resources (IRI), a publicly held company that drove innovation in marketing data, analytics, and tools used by CPG companies to increase their marketing efficiency. He was most recently a Division President, responsible for the management of 3,500+ nationally distributed data collection and operations employees. In this role, several technology-based improvements were implemented, resulting in significant product improvements and cost savings. Also while at IRI, Mr. Overhultz served as Executive Vice President with P/L responsibility for growing a software and data delivery business unit from $6 million to $50 million while exceeding revenue and profitability targets in seven of eight consecutive years. Before that, he helped pioneer national syndicated scanner data and delivery services for the CPG industry. Mr. Overhultz has a Bachelor of Science from the University of Illinois, a Masters of Arts in Psychology from the University of Iowa, and a Masters of Science in Marketing from Carnegie-Mellon University. | 