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Garry Upton Is responsible for managing several client service groups within Decision Analyst as well as the company’s new business efforts.
Garry’s 35+ years of marketing and marketing research experience give him a keen sense of strategy and its importance in stimulating business growth. He is proficient at helping clients understand research requirements and the best methods for delivering timely decision-oriented information. He is an expert in combining secondary and primary research to enhance strategic analyses.
Garry’s research experience includes significant work with industries as diverse as travel, packaged goods, publishing, retail, HVAC/construction, religious programming, charitable giving, public utilities and the oil and gas industries. His experience in B2B (channel of distribution) research is as extensive as research with consumers.
Prior to joining Decision Analyst, Garry’s work experience included: Lennox Industries (director marketing research), Dr Pepper (marketing and MIS management), and A.C. Nielsen (store audit production and client service). Garry is a product of the University of Nebraska, with postgraduate work through a joint program with A.C. Nielsen and Northwestern University. | 