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Gadi is a key member of JVP's media team. His experience has provided him with strong domain expertise in both the consumer infrastructure world and service provider needs. Before joining JVP, Gadi was VP of Product Marketing for NDS (NASDAQ: NNDS), a leader in digital pay-TV systems, supporting some of the largest digital broadcast platforms such as: DIRECTV, BSkyB, CanalDigital and more. At NDS, Gadi defined the product scope and roadmap for NDS established products such as: Conditional access for secure broadcast, Middleware for digital set-tops, and integrated PVR solutions. Previously, Gadi held a variety of positions in software and Internet-based R&D organizations, including Director of Product Marketing at ServiceSoft Corp, a software company providing self-help solutions over the Internet for service organizations | 