Gabriel M. Serra is Vice President and General Manager, Puerto Rico Division, with responsibilities for operational, sales and strategic activities of the Puerto Rico market. Prior to assuming his present position, Mr. Serra was responsible for establishing Horizon Lines' agency operations in Puerto Rico. A 25-year veteran of the transportation industry, Mr. Serra joined Sea-Land Service as Pricing Manager, Caribbean, in 1990. During his tenure with the company, he has held several management positions in Central and South America, including General Manager, Honduras and Nicaragua and Costa Rica/Panama, as well as General Manager, East Coast South America. Mr. Serra began his career in transportation with Concorde Shipping in New Orleans, rising to the position of Vice President Marketing and Pricing. Prior to being employed by Sea-Land Service, he was Vice President, Pricing and Traffic for Sea-Barge, Inc., Miami, Florida. |