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As SVP, Director of Digital Connections, Eric Bader, who joined MediaVest in April 2006, is charged with overseeing MediaVest’s digital investment, product and world-class digital team that stands 35-strong today. He also provides digital leadership throughout the larger organization and serves as a member of MediaVest’s Leadership Council.
Eric leads the agency’s digital work for clients including Coca-Cola, Continental Airlines, Kraft, Masterfoods and P&G, working with his Digital Connections team to provide planning, buying, execution and tracking investment capabilities across a rich spectrum of digital platforms such as advanced television, mobile, downloadable video, broadband and traditional online.
A 15-year emerging media veteran, Eric believes that the key to success in an increasingly on-demand world is staying grounded in the fundamentals building brands and customer value, but also breaking some rules and having fun with the online medium.
Prior to joining MediaVest, Bader built a solid legacy of leadership and innovation, most recently at College Sports Television (CSTV) and for years at Ogilvy Interactive. Most recently, he operated Hound, a consultancy business he founded, specializing in online, e-commerce, content development and integrated marketing.
As SVP of CSTV.com and Online Enterprises, Eric and his team grew CSTV Networks’ online, e-commerce and subscription businesses into a top-ten sports website and delivered CSTV.com’s 2005 NCAA© March Madness On Demand, one of the largest Internet sports streaming events in history.
Before CSTV, Eric spent seven years at Ogilvy Interactive as Senior Partner, Executive Director of Interactive Strategy, advising American Express, IBM, Cisco Systems, Yahoo! and other top brands on how to best leverage interactive channels for optimal business growth. Other career highlights include a two-year stint as a strategy leader at Eagle River Interactive, one of the pioneering interactive services shops of the early days of digital marketing, and leadership work with Hasbro Interactive shepherding major brands like Monopoly, Risk, Battleship, and Frogger into highly-successful interactive games. | 