Ellen von Fange, Director. Marketing has been the career focus of our newest recruiter. Most recently Ms. von Fange built one of Virginia’s most successful real estate businesses by rigorously focusing on her clients’ needs and unique valuation gaps in the regional market. As a consultant, she relaunched a dying regional soft drink brand in Mexico creating significant market share growth. She spent 7 years with Terra Industries, a Fortune 500 company, reporting to the CEO in executive positions responsible for creating a cohesive corporate identity, improving investor relations, advertising, and public relations. At Terra she doubled Riverside® crop protection line sales and tripled profitability in just 3 years through innovative dealer programs and revamping and promoting the product line. She was also responsible for EPA label development and field testing of Riverside products. Prior to Terra, Ms. von Fange was Manager of Consumer Market Development for General Electric’s Lighting Group where she worked in product development and market research. Her early career was spent at Blue Cross / Blue Shield as Director of Marketing Services, Director of Advertising/Promotion, and Manager of Sales Administration. Ms. von Fange holds an M.B.A. from Harvard Business School. |