Ed Freedman founded Total Merchant Services in 1996. Mr. Freedman is the driving force behind all business development activity as well as the execution of Total Merchant Services’ marketing plan including recruiting and training independent sales offices (TMS Partner Sales Offices), establishing strategic alliance partnerships and establishing business partnerships with leading vendors. Because of his expertise, Total Merchant Services can provide its customers with the highest-quality and most reliable services available. Under his leadership, Total Merchant Services has quickly become one of the Top 50 merchant account acquirers in the nation. Recognized as one of the industry's leading spokesperson and educator, Mr. Freedman has conducted numerous seminars for ETA, hosted panels at national and regional association meetings and been a keynote speaker at virtually every top conference throughout the country. He was honored by Transaction World Magazine as one of the industry's "Movers and Shakers" in 2003. Deeply committed to improving quality of service through information, Mr. Freedman also writes a bi-monthly column for The Green Sheet entitled "Street Smarts." This widely read column is dedicated to the issues and challenges facing merchant level salespeople everywhere.