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Ed Keller has worked for more than 25 years in marketing and media research, consulting with clients in the corporate, media, agency and not-for-profit sectors. Ed previously served as CEO of renowned market research firm, RoperASW (and its successor companies), and prior to that, served as the company’s president and COO. The publication of Keller's book, The Influentials, co-authored by Jon Berry, has been called the "seminal moment in the development of word of mouth." Offering a ground-breaking look at the 10% of consumers who, by word of mouth recommendations, profoundly impact how the other 90% vote, make purchases, invest their money and choose their lifestyles, the book has been featured in leading publications, including The New York Times, The Washington Post, USA Today, Fortune, Fast Company, Smart Money, Ad Age, Adweek and BrandWeek. According to The Washington Post, "The Influentials...deserves a place on the shelf of anyone in business or politics." The Influentials was selected as one of five finalists for the 2004 Berry-AMA Book Prize for Best Book in Marketing, an honor that recognizes books "whose innovative ideas have had significant impact on marketing and related fields."Known as "one of the most recognized names in word of mouth," Ed lectures at the University of Pennsylvania's Annenberg School for Communication and speaks frequently to business audiences on word of mouth marketing. He is a board member of the Advertising Research Foundation, serves as president of the Market Research Council, and is president and director of the Word of Mouth Marketing Association (WOMMA). | 