Doug Finlay is Founder and Chief Executive Officer of SpeedInfo. The company has developed a highly-accurate and cost effective approach for measuring traffic flow, based on attaching a wireless, solar-powered Doppler radar to light or signage poles. SpeedInfo customers include State Departments of Transportation, mass media organizations (such as news organizations that report traffic), traffic aggregators and mobile applications developers. Doug conceived the idea for SpeedInfo from two previous startups with which he worked Keynote Systems and MapInfo. Prior to founding SpeedInfo, Doug served in financial positions for several start up ventures. From 2000-2001, he held the Chief Financial Officer position of ADX, a business-to-business automation software company. From 1997-1999, Doug served as Chief Financial Officer for Keynote Systems, an Internet infrastructure start up, leading the company’s efforts to complete an IPO. Before that from 1982-1997, Douglas held various positions with MapInfo, Legent, Oracle and NEC. Douglas is a frequent commentator in a wide range of business and trade publications, including Red Herring, GPS & Wireless News, and Directions Magazine. Douglas holds a Bachelor’s degree in Computer Science from the University of Illinois at Urbana and a Master’s of Science in Operations Research from Stanford University. He is a member of the Redwood City, California School Board.