Dilip is the founder and leads the Exponential organization. As a pioneer in the online space, Dilip brings a strong background in building ad serving platforms and many years of experience in both technology and online media. Prior to founding Exponential's first business - Tribal Fusion® - Dilip designed and built the ad-serving systems behind Flycast Communication's and the Engage Media's ad networks. Flycast was a VC backed company that went public in early 1999 and was acquired by CMGI for $690 million in the same year. Dilip launched Tribal Fusion® in January of 2001 and the company has been profitable since its first year of operations. Today, Tribal Fusion® is one of the top three ad networks, serving over 20 billion ad impressions each month and reaching 120 million U.S. users each month. In 2006, Dilip launched two sister businesses under the Exponential brand: FullTango is a recognized leader in the performance marketing space, and LeadGenuity provides lead generation expertise. In 2007, Dilip launched EchoTopic a contextual advertising business