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Ms. Lawrence is responsible for Marketing and Product Marketing at Selero. She performs product marketing, market communications, and strategic planning, for Selero, including its smart order routing, execution services, trade execution system, integration products, and new product directions in target markets. Prior to joining Selero, Ms. Lawrence was VP of Marketing and Product Management for Kabira Technologies, Inc. During her tenure there, she led the marketing team to successfully reposition the Company, resulting in unprecedented clarity in the marketplace, publication of unfunded analyst reports, and global press coverage of high impact customer stories. Under her leadership, the team also created and managed the company’s 12-month product roadmap and delivered highly effective sales training. Prior to Kabira, Ms. Lawrence held multiple executive roles in marketing, product management, and business development at New Era of Networks. As VP of Business Development, she articulated, co-negotiated, and launched a partnership with IBM that grew to become a $70 million dollar business in four years. As VP of Product Management, she created the New Era of Networks Product Management Team and launched a product line that generated 17% of product revenue within 8 months of concept formulation. In addition, Ms. Lawrence has been a successful sales person selling semiconductors for Texas Instruments where she grew revenue from $2 million to $13 million in two years, and selling advertising for U.S. West where she doubled revenue in one year. | 